Founded in January 2012, ASO ASIKO started as a small fashion house in the heart of Lagos, Nigeria, one of the busiest cities in West Africa, inspired by the demise Olawale Emmanuel Adedeji, a great fashion icon in the family who didn’t live enough to actualise his dreams of ASO ASIKO. LYNCOS as were previously called witnessed a glorious inception with the news of it’s launch across the whole cities in West Africa with top fashion icons and celebrities in attendance. Our first year was tremendous and welcoming and we cultivated the plan to make it bigger hence the birth of ASO ASIKO LIMITED.

ASO ASIKO was launched in Nottingham as an online store in 2018 and then became a physical store in April, 2019. ASO ASIKO is fabric store that caters to the entire African community and to all African fashion lovers in Nottingham and all around the United Kingdom through it’s vast network and e-commerce website . ASO ASIKO is a name carved out in West Africa Nigeria from the Yoruba clan which simply means “Latest Clothings Or Trending Clothings”, and as the name suggests, our main focus is to provide Africans and African Fashion and Clothing lovers with the latest in African Fabrics, Designs and Accessories with great value and to position ourselves as the number 1 African Fabric Retail store serving the UK market for African Fabrics and accessories all over the United Kingdom. And by VALUE, we mean great prices on all our product and 100% unbeatable quality and designs. How do we do this?

  • We buy directly from suppliers, no thirds parties, we bargain hard and milk out great savings which we then pass on to you.
  • We buy in volume and contract early to get the best prices and deals.
  • We keep our costs low and competitive because every penny we save is definitely a penny you save.
  • We keep update on fashion trend and the fashion bible, updating sticks and researching new designs just to make your visit as interesting and reassuring as possible with new designs and trends every time you visit.

Currently you can order directly by calling our sales line on 0115 874 6171 or visit our website We plan within the next 5years to have our store in Manchester and Birmingham and many more over the years.

Adebimpe Bukola Adedeji
Company Director

BOUQUI as she is popularly called has being in the West African fashion industry for over 10 years and has being on the forefront of African fashion designing and showcasing here in the UK since February, 2014. She started her career in Nigeria as a Fashion Designer and walked her way into becoming one of the great fashion designers in Lagos, Nigeria. Before relocating to the United Kingom, bouqui was one of the pioneers of the Lagos Fashion Week and has hosted a lot of Fashion Shows in Partnership with Lagos Galaxy Television and the Nigerian Fashion Show.

When LYNCOS fashion house was launched in the year 2012, Bukky became the first Departmental Head in the establishment and took the fashion house in numerous fashion shows in and outside Lagos before relocating to the United Kingdom in the year 2014.

She is an alumni of the Nottingham College where she majored in Fashion Designing. She is currently a Designer, Sketch Artiste and a Director here at ASO ASIKO LIMITED.

Ayodele Anthony Adedeji
Managing Director

Anthony popularly known as “Heywhy” is the Managing Director, ASO ASIKO LTD. His love for fashion is rooted back in Nigeria when he lost the only fashion icon in his family, his beloved Brother, Olawale Emmanuel Adedeji popularly known as Linco in 2011. Anthony, launched one of the biggest fashion house in Lagos, Nigeria in 2012 and named it “LYNCOS Fashion House” after his beloved brother. The launching of LYNCOS was witnessed by top Nigerian Celebrities and great pioneers of the African Fashion Industry which soon gave birth to ASO ASIKO LTD here in the United Kingdom.

Anthony is also a Cinematographer and an IT Professional.